Sunday, May 22, 2005

FREE PRIZE Inside

Superbly written by Seth Godin. A must read book for those who wanted create a "Free Prize" for their product.

"The free prize is the element that transcends the utility of the original idea and adds a special, unique element worth pating extra for, worth commenting on." --- Seth Godin

What truly inspires me about this book is that it helped me understand what edge do I have from my competitors. We all know that lubricants are merely used to relieve dryness.

But lo, BLISS Personal Lubricant has its edge/s. Its a sensual product. Silky and mimics bodily fluids, does not smell, and of course EDIBLE. Yup! Its safe that you can eat it. Mind you, this lubricant has passed the standards of your local Food and Drug Associations. It's hypoallergenic and ph balanced.

But what makes this product a cut above the rest, is that Bliss addresses the overlooked senses. Most people doing sexual deeds are deprived from experiencing total sensation. This barrier is the condom. With Bliss, its closer to the real thing! You'll FEEL NO CONDOM!

Sex should be what is ought to be... blissful!!!

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