The Power of Illusion

I've browsed a book, reading a few pages, and was astonished about how traditonal marketers succombs to the illusion that people buy things in response to their marketing mix.

But what the book says is that these people gather all these materials you have created, thinks about it, and tells it to friends. And after telling it to them that they buy your product.

This is really interesting. The power of increasing sales with lesser expenses.

Hmmmm..... not bad. not bad at all!