Information is key!

It’s imperative to know your customers. Know what they want and give it to them. But we never really have thought of educating our prospective customers is key to making the business mature and eventually succeed.

The challenge that small entrepreneurs put up with is finding all the avenues of making a sale with minimal cost or if possible nothing at all.

One of the setbacks we have experienced is making the inquisitive people purchase your product. Bliss personal lubricant is not that distributed well (those conservative people are giving us a hard time) but we realize that we are not maximizing what we’ve got.

On places that Bliss is available, people are inquiring the products purpose and use - a strong indication of a possible sale. We found out that the stores’ crew were not well-informed (or not at all) about Bliss.

So this month, we targeted to educate them again. Visiting all the outlets, instructing and informing them how Bliss personal lubricant can change their perspective in having wonderful sex-perience.

I left every store with huge smile. The way they giggle with agreement on how to use Bliss. It was never really that clear to them that such a product could entice a couples relationship and make it even more exciting.

I am looking forward to those new consumers to say “Damn! Bliss surely holds up to her name… Bliss is experiencing total pleasure!”